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Tuesday, 25 April 2017
Monday, 24 April 2017
Q3: What kind of media institutions might distribute your media product and why?
I believe that an independent film company would be more suitable to distribute our film than a conglomerate at it would be more suitable when it comes to targeting a specific audience as this film is aimed at a niche audience rather than a mass audience. This will make the marketing campaign for our thriller more cost effective as it will be focused on specific areas such as TV advertisements instead of having to use all forms of advertisement. Because my film is not being directed by a famous director and it is only my first film the likelihood of a conglomerate choosing to produce this film is slim, if a independent film company produces this film the film would be able to be classed as a "British" film by the BFI Cultural Test and would be able to receive public funding from the government. As part of the planning for my thriller I looked at different productions, after researching different British film companies I narrowed my choices down to two companies; Film4 or Hammer Productions. Film4 would be suitable as it is known for its 'gritty' films, I decided that Hammer Film Productions would be the best company to produce my film as they are best known for their horror films and also produce films of different genres such as; science-fiction, psychological thrillers, comedies etc. Because my film would be classed as a psychological thriller it would be suitable for this company to produce my film.
Positives of choosing an independent film company
Positives of choosing an independent film company
- Have more control over the film and what it will look like compared to having less control over the film if the film is produced by a conglomerate. independent film companies will give you more creative freedom meaning there are fewer regulations and fewer changed made
- There is a growing market when it comes to 'indie' films meaning more people will want to see my thriller. Also the audience will be more targeted towards a specific audience.
- Since it is a smaller company producing my film it will reduce the cost dramatically compared to a giant film company as there will be less crew members and less advertising since the advertisements will be towards a specific group instead of a mass audience
- Because the film will be produced by an independent film company the budget will be significantly smaller meaning not being able to afford mistakes and having to compromise in order to save money.
- There will be less resources when it comes to marketing therefore making it more difficult to reach a wider audience. This also applies to the films distribution.
- Some people perceive independent film company films to be of a 'lower standard' compared to the giant film company films
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